Organisations we have
partnered with:
"The best training programme I have ever received. I have no doubt this will change me as a person - for the better - in and out of work"
Tesco Stores Personnel Managers
Introduction to Full Potential Group coaching


Full Potential Group™ Executive Coach

"I am passionate about helping people to grow and learn, take responsibility, be open to change and have the humour and ability to “get over” themselves – going beyond what they ever thought was possible. I am deeply challenging in a direct, no-nonsense way, but creativity and fun also infuses my coaching and development work.  My zeal is to change the way that people interact with each other, particularly in the corporate world."


Anna is an experienced executive coach and facilitator with many years' experience of working with board level executives, business development professionals and middle managers. Prior to moving into coaching, Anna’s built her career in business-to-business sales and media, working in a variety of management and director-level roles. This included setting up the London office of a joint venture between Lycos and Bertelsmann AG, and directing its UK Sales and Marketing division, the success of which resulted in Anna’s promotion to European Sales and Marketing Director for Lycos.

Direct, creative and passionate, Anna is known for her challenging, inspiring and straightforward coaching approach. Anna is a native German speaker and is also fluent in English and Italian, as well as speaking basic French.


Anna has delivered numerous leadership and management development workshops in Europe and North America. She works with organisations, teams and individuals within widely-differing business and cultural contexts, working at all levels to improve the quality of leadership, business performance and communication.

As well as specialising in executive coaching, Anna has delivered change programmes for BP Refining and has worked with Microsoft and its managers, helping them to develop a community across its regions. Anna is a Master Practitioner in Neuro-Linguistic Programming and an accredited Co-active Coach and leader. Moreover, Anna speaks regularly on the international speaking circuit and is a member of the Public Speaking Association.

Anna’s corporate clients include AOL, AstraZeneca, BP, Citibank, EDF, L’Orйal, Marriot Vacation Club, Microsoft, MTN, 02, Regis and Sony.

Training/Qualifications/Professional memberships

  • CTI Fundamental and Leadership Training – The Coaches Training Institute
  • BA (Hons) Business Studies, European Business School
  • Master-Practitioner in Neuro-Linguistic Programming
  • Active Member of International Coach Federation (ICF)
  • Lominger International – Voices 360° Trained Feedback Facilitator 

“If you think you can or you can’t, you’re probably right.”  Henry Ford