Organisations we have
partnered with:
"Very valuable workshop which I can see could / would really change the culture at my store and build the capability of all the team"
Tesco Stores Personnel Managers
Introduction to Full Potential Group coaching


Full Potential Group™ Executive Coach

“For me coaching is all about encouraging positive change to deliver a clear purpose or outcome. This happens when someone does something differently, or looks at something in a new and different way. This enables them to improve and even transform their results. For many years, both as a business leader and a coach, my personal mission has been ‘to enthuse, enable and support organisations and their people to succeed'.

Encouraging and supporting individuals and teams to take purposeful and empowering actions to improve results has a generative effect, where success breeds success and impact builds, for the people, the organisation, its customers and its shareholders. This is what coaching can achieve, and this is why my work is my passion.”


Martin is passionate about Leadership Coaching and Development, and works with his clients to build and deliver clear plans to improve their own personal impact and wider business results. Martin has a wealth of personal Director-level experience of leading, developing, motivating and coaching high-performing teams and individuals to exceed their goals, which has been gained both in the UK and the USA. He has executive experience in operations, sales and logistics, and has led strategy formulation and transformational change programmes in a number of organisations. Martin has also led teams that have twice won “Retailer of the Year” awards.

As a coach, Martin’s style is supportive, challenging, enabling and pragmatic. He works with his clients to ensure they are clear about what they want to achieve, and to ensure they have both the motivation and capabilities to make it happen. When not working, Martin’s other passion is golf, particularly the mental aspects surrounding performance, learning and fun, and creating mental strategies for maintaining a positive attitude as he watches his ball disappear into yet another lake!


Martin specialises in leadership coaching and facilitation with senior executives and their teams. He is passionate about aligning personal performance to business strategy and operating plans; creating 'vision with legs'. He works with people to unleash their full potential and transform their results. His purpose is to enthuse them with a 'can do', solutions-focussed approach to improving performance.

Martin works across a wide range of sectors with an extensive range of clients, including Associated British Foods, Boehringer-Ingelheim, BUPA,  Coutts, DSGI, JLP, Legal and General, Microsoft, Northern Foods, RBS, Sanofi Aventis, Sony, Tesco, Virgin Media, Waitrose and Wrigleys.

Training / Qualifications / Professional memberships

  • Professional Certified Coach (ICF) 
  • Certified NLP Practitioner
  • Diploma in Coaching and Diploma in Advanced Coaching  
  • Diploma in Management Studies
  • Certified Solutions Focus Coach 
  • Memberships of International Coaching Federation and International Executive Development Group

“The secret of success is simple; harness, ignite and release the power of people.”  David Taylor