Organisations we have
partnered with:
"Very valuable workshop which I can see could / would really change the culture at my store and build the capability of all the team"
Tesco Stores Personnel Managers
Introduction to Full Potential Group coaching


Full Potential Group™ Executive Coach

“I get enormous satisfaction from helping my clients achieve extraordinary things by dismantling the limiting beliefs that are holding them back and accessing the transformational power that comes with releasing their potential. Having operated at board level for several years I understand  the challenges that senior leaders face on a daily basis, and am passionate about the power of coaching to provide them with a safe space to explore their issues and find the inspiration to fulfil their potential.”


Sally transitioned to a career in executive coaching and leadership development, having spent more than twenty years in business as an executive in human resource management. She began her career at Tesco, working in the training department at Head Office, before moving into manufacturing as a personnel generalist at Leyland DAF. This was followed by several years working for Optima, a change management consultancy, where she designed and delivered programmes to embed lean manufacturing principles into client organisations. This was followed by a move into the media world where she spent the next ten years working in the music industry, initially for BMG and subsequently as a main board HR Director for AOL, the Bertelsmann Multimedia Group and The Guardian News and Media.

In all of these organisations Sally has been involved in delivering radical business change. She understands the systemic nature of organisations and the potential held by leaders to significantly impact the bottom line of their businesses in the way that they choose to engage with their people. She believes that those who display authenticity at work are capable of driving exceptional performance. She has worked alongside leaders who seem to effortlessly inspire their people to produce extraordinary results – and understands how it's done. She is passionate about working in partnership with leaders to help them achieve their highest potential.


Sally works with leaders and senior managers, both on an individual basis and with teams to help them get clarity on what they are trying to achieve, what's getting in the way, and how they can mobilise their highest potential to succeed.  She is passionate about the impact that inspirational leadership can have on organisations by energising people, fostering innovation and eliciting the discretionary effort that makes the difference in achieving outstanding results.

Sally has coached clients in Guardian News and Media, AOL, The Economist, Bentley Motors, MTV Europe, The Telegraph, Fisons Pharmaceuticals, Warburtons and St. Martin in the Fields.

Training / Qualifications / Professional memberships

  • Graduate of Coaching Development Certification Programme
  • Member of the International Coach Federation
  • Fellow of the Chartered Institute of Personnel and Development
  • NLP Master Practitioner
  • Certified in delivering Emergenetics Profiling tool
  • Certified in delivering MBTI
  • Certified in delivering OPQ (Saville and Holdsworth)

“Those who operate from a base of integrity pursue their visions with passion and compassion and evoke the full potential of those with whom they come into contact.”  A Corporate Mystic