Organisations we have
partnered with:
"Very valuable workshop which I can see could / would really change the culture at my store and build the capability of all the team"
Tesco Stores Personnel Managers
Introduction to Full Potential Group coaching


Full Potential Group™ Executive Coach

“My reputation is built on being a pragmatic and positive coach. My purpose is to get individuals energised, focused and driven towards a particular goal – which means you can expect me to have high expectations of anyone I work with. I'm drawn towards people who want to make the most of their talents and natural abilities and really go for high performance with even greater levels of sustainability, consistency and enjoyment.”



Tracy spent over 12 years in recruitment covering a wide range of roles in Executive Search through to Specialist Marketing Recruitment before becoming an executive coach and facilitator. She was a founder member of a team who built a successful recruitment business from scratch and subsequently spent five years as Managing Consultant of the business, establishing its leading position in the market and working with FTSE 100 companies across FMCG, retail and manufacturing markets. Tracy has lived and worked in Barcelona and is fluent in Spanish with a working knowledge of Catalan.


Tracy’s niche is in career coaching, transitional coaching and talent management. She works with executives from middle management to Director level, supporting them to go beyond their expectations, push their boundaries and make lasting, positive change that significantly impacts business performance and results. Tracy is skilled in working with individuals as well as teams and much of her group corporate work has focused on areas such as creating and sustaining high performance, improving engagement and maximising productivity and results through coaching.

Tracy is passionate about individuals taking responsibility for their own learning and actions to drive long-term, sustainable change. Her coaching style is characterised by this approach – and she actively challenges and supports people to make the tough, yet essential, decisions required to transform personal performance, capability and potential. Tracy’s clients include Alliance Boots, Ann Summers Ltd., Fortis UK, Leeds University Business School, Man Investments and Tesco.


Training / Qualifications / Professional memberships

• Member of the International Coach Federation (ICF)

• Licensed Firework Career Coach

• Accredited Co-Active Coach ACTP, Coaches Training Institute 

• BA (Hons) Marketing & Spanish


"Don't ask yourself what the world needs. Ask yourself what makes you come alive, and go do that, because what the world needs is people who have come alive."


Howard Thurman